The epicenter of good hair is 3,500 miles due south, in Brazil. Larissa Gomes explains why her country is a hotbed of product and treatment innovation
Shampoo. Conditioner. Mask. Combing cream. Leave-in. Every single time I wash my hair, I use five separate products. Sound like a bit much? Well, I’m Brazilian, and in my country that’s the average number women use every day. Just as Korean and Japanese women are world-renowned for their multistep skin regimens, we Brazilians are obsessed with haircare.
Article originally posted on Marie Claire U.S. Global Beauty Issue.
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