Freedom of Expression Marks NYFW Makeup

New York Fashion Week brought bold looks to the runways. Check out 5 Fall/Winter 2016-2017 trends that were anything but boring.

Originally published on Marie Claire Brazil’s website.

With graphic shapes, sparkles, and strong colors, this New York Fashion Week was full of audacious makeup looks that reinvented beauty. There was just one rule: don’t be afraid to express yourself.

Geometric design

The graphic forms chosen by Prabal Gurung are a new way to explore the traditional cat eye. In vivid colors like green, red and blue, the shapes accompany the curve of the eye, but grow sideways at the top. This innovative design shows how an iconic look might just be the starting point for an inspiring and less-obvious beauty.

Cotton-candy eyes

Sometimes the makeup chosen for a fashion show is the key element for the collection to look fresh. For example, Oscar De La Renta’s models wore glamorous dresses styled with cotton candy rainbow eyes for the catwalk. The makeup included a very thick pink eyeliner on the lash line and a pastel shade on the top. The result was a fun look without leaving the Maison’s elegance aside.

Glitter under the eyes

While it’s common to see glitter on the eyelids, Tadashi Shoji chose to innovate and applied it under the eyes. The makeup artist uses alternating dashes of black liner and silver glitter. The collection was inspired by the late ‘60s and early ‘70s, and this is reflected in the choice of makeup, with a more rock’n’roll glam vibe.

Block of opaque colors  

The French designer Zadig et Voltaire bet on vibrant neon colors to highlight the eyelids of some models’ eyes, with a block of opaque paint in red, white, or yellow. The lines were imperfect, going for an edgy urban look and helping compose the high-energy collection presented by the brand.

New smokey eye

Phillip Plein went with a look that resembles the cat eye shape—but instead of eyeliner, he used eyeshadow to achieve the effect. The models wore smudged shadows on the eyelids and below the eyes, but the focus was on the lateral and external areas. Along with a dark, bloody lipsticks, the makeup couldn’t have been more dramatic!

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