Editor, WGSN – November 2017 – Present
• I’m on the localization team at WGSN, the world’s leading trend forecaster, and am responsible for the Brazilian market.
• I contribute insights into local culture and fashion while working on tight deadlines to edit, proofread, and check designs of trend reports. I also collaborate closely with Marketing on local campaigns, prospect newsletters, and corporate communications.
Self-Employed, Freelance Journalist – September 2013 – Present
• Pitch fashion, beauty, and lifestyle stories for print and web, including Refinery 29 and Marie Claire U.S.
• Cover events for Marie Claire Brazil’s website (NY Fashion Week), Snapchat and Instagram Stories.
• Researched, wrote, and photographed for “Must See New York”, a monthly page that ran in Marie Claire Brazil for two years.
• Wrote native ads for brands like Maybelline and Nexxus.
– Covered NYFW 8 times, doing 3 posts/day, plus Instagram and Snapchat takeovers
– Interviewed 4 of my personal industry favorites: Diane von Furstenberg, Jeff Koons, Tom Pecheux, and Tory Burch
– Wrote, produced, and co-hosted an independent music show for 5 years broadcast on TV in Brasília, Brazil
Adoro Maquiagem – May 2015 – October 2015
Wrote regular beauty, skin, hair, and style posts for a Brazilian beauty website.
Wrote sponsored content for Brazilian beauty brand Natura.
Interviewed celebrities and industry experts.
RRRuído – July 2009 – December 2014
Producer and Co-Host
Produced, shot, edited, and co-hosted stories for a weekly culture TV Show conceived by me.
BlaBlaBla NYC – June 2013 – December 2013
Public Relations, Content Marketing
June 2013 – December 2013
Promoted events, wrote releases, and maintained social media accounts.
TV Globo – January 2011 – December 2011
TV Producer, Reporter
Produced stories for four different shows at the biggest television corporation in Latin America.
NY Film Academy: Broadcast Journalism Program – September 2012 – November 2012
Instituto de Ensino Superior de Brasília: Bachelor’s in Journalism – Graduated Valedictorian, May 2011
Panelist, Marie Claire Global Beauty Panel, April 2016
Comprehensive knowledge of skin care, hair care, and cosmetics
Expert at interviewing designers, models, and other beauty professionals
Working knowledge of WordPress