Self-Employed, Freelance Journalist – September 2013 – Present

• Pitch fashion, beauty, and lifestyle stories for print and web, including Marie Claire, Vogue and Refinery29.

• Cover events for Marie Claire Brazil’s website (NY Fashion Week), Snapchat and Instagram Stories.

• Researched, wrote, and photographed for “Must See New York”, a monthly page that ran in Marie Claire Brazil for two years.

• Wrote native ads for brands like Maybelline and Nexxus.

Innovation Strategist & Reporter, – September 2018 – September 2019

• Reported on new technology and sustainability initiatives in retail fashion, increasing monthly avg. views on The Current Daily by 37% in 9 months.
• Researched all content for keynote and panels at the British Fashion Council’s Fashion Forum.
• Researched topics and formulated questions for the Innovators Podcast.
• Contributed to Instagram, posting stories from retail safaris to covering events like SXSW, increasing total reach by 36% from Q1 to Q2 2019.

Editor, WGSN – November 2017 – Present

• I’m on the localization team at WGSN, the world’s leading trend forecaster, and am responsible for the Brazilian market.

• I contribute insights into local culture and fashion while working on tight deadlines to edit, proofread, and check designs of trend reports. I also collaborate closely with Marketing on local campaigns, prospect newsletters, and corporate communications.

Beauty writer, Adoro Maquiagem – May 2015 – October 2015

• Wrote sponsored content for Brazilian beauty brand Natura. Interviewed celebrities and industry experts.

Producer & Co-Host, RRRuído – July 2009 – December 2014

• Produced, shot, edited, and co-hosted stories for a weekly culture TV Show conceived by me.

Public Relations, BlaBlaBla NYC – June 2013 – December 2013

• Promoted events, wrote releases, and maintained social media accounts.

Producer & Reporter, TV Globo – January 2011 – December 2011

• Produced stories for four different shows at the biggest television corporation in Latin America.


NY Film Academy: Broadcast Journalism Program – September 2012 – November 2012

Instituto de Ensino Superior de Brasília: Bachelor’s in Journalism – Graduated Valedictorian, May 2011


Panelist, Marie Claire Global Beauty Panel, April 2016


English (Fluent)

Portuguese (Native)


Comprehensive knowledge of skin care, hair care, and cosmetics

Expert at interviewing designers, models, and other beauty professionals

Working knowledge of WordPress

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